In this day and age, we have an entire wealth of knowledge at our fingertips everyday. We are surrounded by new opinions, new facts, and new fictions every which way you turn, and ways to dispute them around every corner. In this Goop Era, with a constant stream of chatter about what is and what isn’t good for you, the truth becomes blurry leaving you with one question about your beauty products – Is this safe to use? 

Previously, we published a blog post about our non-toxic beauty truths, and today we will unpack some of the biggest myths that go hand in hand with the perception that our beauty products today are better off silicone free, alcohol, paraben free, and 100% natural. To touch on what we previously discussed on our blog, when the average consumer hears that a product is natural, they generally think of the product as being more safe for everyday use. When in reality, in the beauty industry, there is no legal definition for the word ‘Natural’, meaning that anybody can use it in their advertising campaigns and on product labels. In fact, in the beauty industry all ingredients must undergo chemical processing in order to mix into a formula, otherwise it wouldn’t exist. Ingredients that are 100% natural come from plants, animals, or are of microbiological or mineral origins that have not undergone a chemical change or modification. So, products that are 100% natural are very, very limited- the only things you would see would be an essential oil, oil or wax which would leave you with a body oil, or something like a chapstick. ‘Natural’ beauty is not backed by science unlike well-researched synthetic ingredients, and can actually be more of a problem due to their unstable properties. Now, lets dive deeper into specific myths that surround the movement of green beauty. 

The three ingredients in skincare that take all the heat from the Natural Beauty world are: Silicones, Parabens, and Alcohol. One of the most popular marketing tactics now is to say that a product is ‘silicone free’ the reasoning behind this is because there has been recent whisperings that Silicones are bad for the skin, and will clog your pores. We’re here to say do not worry silicones will not clog your pores, they’re too big to sit in your pore – silicones are large and have many gaps in them that allow water to pass through, keeping the skin moisturized. The gaps allow the active product to penetrate the skin more effectively. Silicones are non allergenic and are used in burn, wound and scar creams to help retain moisture in damaged skin and have proven to be safe.

Another hot take from the green beauty industry would be that parabens cause cancer, parabens are preservatives that help stop the growth of bacteria and mold keeping us safe. Any tests that have been run that say otherwise were run on animals and were given a much larger dose then what was used in cosmetics and were not replicated in humans. Our final rumor would be that all alcohols are bad for the skin, in actuality – in a properly formulated skin care product, alcohol can help increase penetration of active ingredients, lighten formula texture, and can be a great solvent. Alcohol doesn’t affect your skin’s lipid barrier or the lipids inside and can be a very effective solvent. 

We encourage all of our clients to be their own detectives and do their own research when it comes to their beauty products. At Skin Plus, we care about your skin and the science behind what will help it be it’s best- if you need help with your products or want to book an online consultation, we are here to help!

Very Best,

Your acne coach.